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Charity in times of war: a quantitative study


Zagoriy Foundation and the Ukrainian Center for Public Opinion Research «Sotsioinform» conducted a quantitative study «Charity in times of war» in June 2022 to track changes in Ukrainian philanthropy over the past year.

Full-scale war has had a significant impact on the nonprofit sector. It is important to monitor the changes in order to build long-term plans and projects. «Thanks to current data, we can plan where to direct our efforts and which areas of charity should be better explained to people,» says Liubov Rainchuk, coordinator of the «Charity in times of war» study.

What did we learn from the study?

  • The attitude of Ukrainians to charity has changed. 84% of Ukrainians noted that the scale of charity is growing, and they noticed its rapid development. This also applies to trust in charitable institutions: if previously the level of trust was «mediocre» (estimated at 2.66 points out of 5 in 2021), now it is «rather high» (3.77 out of 5).
  • The involvement of Ukrainians in charity has increased significantly. 86% of Ukrainian residents practiced giving during the last year. People see an urgent need for help and are ready to provide it. For example, the average donation in 2022 grew 9 times, compared to the last year. The number of volunteers has also increased from 5% in 2021 to 33% now.
  • In accordance with changes in behavior, we also observe changes in people’s motivation. Compassion and the awareness that any of us can be in trouble are still the main motives that drive giving. But new factors also appeared: a sense of patriotism, a desire to participate in the solution of important problems, and the awareness of the duty to society.

This spring, Zagoriy Foundation also presented the results of the qualitative study «Charity in times of war».