Popularization of philanthropy

On November 24 Zagoriy Foundation together with «Shukai!» («Search!») opened a series of five bronze mini-sculptures dedicated to patrons of Kyiv.

Every day we pass by historic buildings like the National Philharmonic of Ukraine, the National Museum of Literature of Ukraine, or the Kyiv-Mohyla Academy. But do we know who is behind these architectural monuments?

Zagoriy Foundation together with «Shukai!» within the project “Who is behind this?” aims to tell more about the iconic patrons of Kyiv, their activities, and their contribution to modern city life.

Who exactly are the sculptures installed for?

Halshka Hulevychivna gave her estate in Podil for the establishment of the Kyiv Brotherhood School, from which the Kyiv-Mohyla Academy starts its history.

• Address of the sculpture: 8 Illinska street (on the corner with 14 Bratska street).

Kateryna and Hryhoriy Galagan founded a private secondary school for talented young people. In memory of his son, who died at the age of 15, he was named the Pavlo Galagan College.

• Address: 11 Bohdan Khmelnytsky street, National Museum of Literature of Ukraine.

Mykhailo Dehtyaryov. At his expense the House of Merchants’ Assembly was built (now – the National Philharmonic of Ukraine). During his life, he financed an asylum for the elderly and anemic, a widow’s house for women with children who lost their breadwinners. After his death, he bequeathed to the city four and a half million rubles.

• Address: 2 Volodymyrskyi Uzviz, National Philharmonic of Ukraine.

Mykola Bunge has developed various ways to help needy students: scholarships, support for orphans, one-time awards, financing travel abroad. After his death, he bequeathed his fortune to the university.

• Address: 18/5 Lypska street, State Judicial Administration.

David Marholin was one of the most generous patrons of Kyiv. He donated the most to education. During his life he was a successful entrepreneur, he had a great intuition to start successful businesses. Margolin took care of Trukhanov Island: he maintained a steamer pier and workshops, built schools and churches.

• Address: 2/1 Olhynska street. There was an apartment and offices of Davyd Marholin’s enterprises.

Patronage has made a significant contribution to the development of Kyiv, the city we see today. Zagoriy Foundation and the «Shukai!» project believe that a series of sculptures will tell Kyiv residents and tourists even more about patrons and their role in history.

Results:

• about 60 publications in the media in the first week of opening;
• 5 cases of coverage on TV of Ukraine;
• total media coverage reached 2.5 million in the first week of opening.

The information campaign “Break the Ice of Prejudice” is designed to debunk the myths about the charity sector, change public opinion about its activities and draw attention to the systematic work of charitable foundations.

Using specific facts and statistical information, the campaign proves that charitable foundations are essential to eradicate problems and build a systematic work of the sector.

7% of Ukrainians help through charitable foundations. This trend is caused by distrust of charities and foundations and many myths. “If only stereotypes could be transformed into physical form and get neutralized,” the Zagoriy Foundation team thought. That’s how the idea of the “Break the Ice of Prejudice” campaign was born.

Here are some examples. There is a stereotype that it is better to help a person directly than charity. Or that charitable foundations work for the promotion of their owners. Or, for example, that you don’t have to pay for work in charitable foundations because people have to work there at the call of the heart. We debunk these myths at the link (Ukrainian).

Only after we get rid of stereotypes can we build trusting and strong relationships. This is the basis for the development of the non-profit sector.

• The campaign was launched during the Arsenal Book Festival, where Zagoriy Foundation set up a colossal iceberg symbolizing prejudices and stereotypes about charitable foundations;
• Outdoor advertising — about 200 placements;
• Coverage in the media — about 20 mentions.

Osnovy Publishing, in partnership with the Zagoriy Foundation, created the book “Looking for Sunny Days” — the first publication about charity for children in Ukraine. We believe that empathy and the habit of helping others develop from childhood, and this book will help parents instill a sense of kindness and care for others in their children.

Danilo Halyko, author and indie musician from Blooms Corda, has written the book, and Polina Doroshenko has drawn incredible illustrations. The book’s main characters are Zizi and Zuzu, brother and sister. Following their example, children can learn how to help and do good deeds.

After all, helping is, first of all, about showing attention and care. And it is these pleasant feelings of giving that the book “Looking for Sunny Day” broadcasts. Even the usual suggestion to hide a traveler under an umbrella in the rain is an expression of caring that can make you happier. The book’s characters have many more such stories — they will not leave indifferent, neither children nor adults.

This book will inspire you, your children, nephews, or younger brothers and sisters to make great stories and good deeds and will be a good gift for the coming holidays.

The book can be purchased in Ukraine and worldwide on the Osnovy Publishing website.

In 2018, Zagoriy Foundation initiated the All-Ukrainian Day of Good Deeds – #GivingTuesday, providing organizational and promotional support to the movement. The project was co-initiated by the Ukrainian Forum of Philanthropists, the Tabletochky Charitable Foundation, and the Klub Dobrodiiv Charitable Organization.

#GivingTuesday is a global movement that promotes giving and volunteering around the world. On November 30, 2021, actions, events, and lessons took place throughout Ukraine, aimed at promoting charitable giving in Ukraine.

Last year’s results:

• uah 25 500 000;
• 172 000 participants;
• 944 activities;
• about 714 schools.