“Who stands behind this”: Zagoriy Foundation launched an information campaign on prominent Ukrainian philanthropists.
Many things perceived as an integral part of our cultural heritage, were created due to the philanthropists’ total support. In different historical periods, especially when Ukrainians did not have their state, philanthropists have become the “guardians” of Ukrainian culture and national identity. In our latest informational campaign, we decided to share their stories and to remind all their great deeds.
We created an interactive communication within the “Who stands behind this” project. First of all, we had written fascinating stories about philanthropists from 16th to 20th century. Then we placed outdoor ads near the famous buildings connected with particular philanthropists. There was a QR code on a billboard leading to the story on the bit.ua website.
Among the heroes of the project you could find: Andrey Sheptytsky — Metropolitan Archbishop of the Ukrainian Greek Catholic Church; Halshka Hulevychivna — one of the founders of Kyiv-Mohyla Academy; Lazar Brodsky — sugar magnate, philanthropist and patron; Varvara and Bohdan Khanenko — founders of The Bohdan and Varvara Khanenko National Museum of Arts; Eugen Chykalenko — patron of Ukrainian education, press, literature and others.
We strongly believe that our campaign could raise awareness about great philanthropists from the past and motivate people to join charitable practices and contribute to society.