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  • charitable giving
  • investments
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  • valuables
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New Approaches to Charitable Giving Conference: Outcomes


On 19 February 2020, with support of Zagoriy Foundation a major conference for representatives of charitable sector took place in Kyiv.

Asha Curran, a Co-Founder of #GivingTuesday – the global charitable movement paid her visit to Ukraine. She chaired two talk sessions where she shared insights on how to enhace performance of non-profit projects and what the third sector workers can do to develop their initiatives and benefit the society.

Within the framework of the Conference we presented findings of “Charitable Activity in Ukraine: Internal View” research and ran a panel discussion involving representatives of business companies, media and charitable sector. Borys Davydenko, Editor in Chief of Liga.Net moderatored the discussion.

Each participant had an opportunity to take part in four free workshops.

The workshops were presented by:

  • Yuriy Marchenko, Editor of Platfor.Ma online publication, who shared his insights on how to develop communication with media to promote your initiatives.
  • Maria Banko, Marketing Director of Dima Borisov Family Restaurants, who talked about their charitable projects and supporting business and who shared her experience in building partnership between business companies and charitable sector for good cause.
  • Olga Sytnyk, Operations Director of Postmen Agency shared her experience in successful use of social networks to promote civic initiatives.
  • Daria Gerasimchuk, Executive Director of Vidchui NGO shared her insights on how to run successful fundraising campaigns and activities.

The participants of #GivingTuesday, an all-Ukrainian Day of Good Deeds came down from all regions of Ukraine to share their success stories and to meet their peers in person. Thank you all for your participant and we look forward to our fruitful cooperation in the future.